top of page
Warm beige-toned hero graphic with the words 'Content Creation and Strategy' on the left and a smiling woman seated on the right

This collection showcases a selection of visual content created across a variety of brands, campaigns, and marketing initiatives. Each project represents a strategic blend of creative storytelling, audience research, SEO and AEO, ensuring every asset is designed not only to capture attention but also to improve discoverability across search engines, AI-powered search, and social platforms. By pairing compelling visuals with intentional, search-informed copywriting, each campaign is built to drive engagement, strengthen brand visibility, and deliver measurable marketing results. Explore a portfolio of work that demonstrates how strategic content can connect with audiences, support business objectives, and perform across today's evolving digital landscape.

Work for Nocturne Luxury Villas
Villa Peñasco
00:10
@CaboVillas

Villa Peñasco

Content captured/edited by SARAH RAU Importance of this reel: This organic luxury travel reel generated 2,426 views while reaching more than 1,500 unique accounts, helping expand brand visibility and attract new audiences. The content drove meaningful engagement with 68 likes, 19 direct shares, 12 saves, and converted viewers into six new followers, demonstrating its effectiveness in building both brand awareness and audience growth through strategic visual storytelling. (This channel was stale and this reel assisted in jumpstarting fresh engagement.) Cliffside villas and the kind of Cabo views that make the rest of the world disappear. The only question is… who are you bring with you? 📍Villa Peñasco #cabovillas #luxurytravel #loscabos #Pedregal #villapenasco Link to live video: https://www.instagram.com/p/DVg_DjClIXN/
Just landed in St Barths
00:22
@WimcoVillas

Just landed in St Barths

Why this reel was importance: This organic Facebook video generated more than 60,900 views while driving meaningful audience engagement and website traffic. The campaign earned 485 total interactions, including 420 reactions, 19 comments, 15 shares, and 31 saves, while generating 147 link clicks—demonstrating its ability to move audiences beyond passive viewing and into the consideration stage of the customer journey. Caption: One day your kids will ask what you collected. St. Barth passport stamps… and no regrets. 📍Crystal Dream For your summer getaway, bookmark this beachfront villa: https://tinyurl.com/CrystalDrm 60K Organic Views Link to live video: https://www.facebook.com/share/r/1HJeC8GTRp/
A Yacht in St. Barth
00:09
@WimcoVillas

A Yacht in St. Barth

Importance of this video: This luxury travel reel reached more than 13,800 unique accounts and generated over 20,000 views, demonstrating strong organic discoverability. The content drove meaningful audience engagement, earning 321 likes, 37 saves, and an impressive 288 direct shares—a strong indicator that viewers found the content valuable enough to recommend it to others. The reel also contributed to audience growth by generating 16 new followers, showcasing its ability to expand brand reach while encouraging engagement. Caption: A yacht in St. Barth and a private, luxurious villa? Yeah, sign us up. 😎🏝️ #wimcovillas #stbarth #luxurytravel #immerseyourself #vacationgoals 20K Organic Views https://www.instagram.com/reel/DTlDk82jr0w/
Villa Sophie
00:09
@WimcoVillas

Villa Sophie

Drone/Camera captured/edited by SARAH RAU Villa Sophie might have the most relaxing sunset in St. Barth. From the pool, all you see is open sea, neighboring islands, and sailboats slowly crossing the horizon. Coffee outside while the island wakes up. Lazy afternoons between Gustavia and Shell Beach. Evenings that somehow make you stay outside long after the sun disappears. Two equal king suites. A heated pool. Complete privacy just minutes from town. This is the kind of St. Barth escape that reminds you to slow down. Would you spend your evenings here...or never leave the pool? 📍Villa Sophie / https://tinyurl.com/SophieSB 6K Organic Views Link to live video: https://www.facebook.com/share/r/1HDLhDcNcd/

Previous Work
Collaboration Compilation
01:16
ALG Vacations

Collaboration Compilation

This a small collection of clips from a large collaboration I executed for a brand relaunch of Blue Sky Tours, a travel advisor-only brand under ALGV, just prior to my departure from the company. It was the first PR effort for the company to partner with travel advisors to promote a brand in such a manner for social media marketing.
Holiday Video Trend
00:10
Ask A Travel Advisor ALGV

Holiday Video Trend

1.1M views; supported last minute holiday bookings in 2024. Just in case anyone was wondering…….🎁 #askatraveladvisor #traveladvisorsgetyouthere #secretsmoxche #giftideas #giftguide #holidaytravel #giftoftravel https://www.tiktok.com/t/ZP8GxkVSD/
Aloha Friday's
00:13
ALG Vacations

Aloha Friday's

Typical example of a weekly Friday video for a Hawaii travel trend, #AlohaFriday that would be used either on the ALGV page, in stories or sent out to travel advisors to be used. Used for Awareness purposes, not for engagement.
Devil Wears Prada - Advisor Edition - @AskATravelAdvisorALGV
00:13

Devil Wears Prada - Advisor Edition - @AskATravelAdvisorALGV

Content captured and edited by SARAH RAU. Devil Wears Prada mock content / humorous version featuring travel advisors. https://www.tiktok.com/t/ZP8GaPtP6

bottom of page